We made a series of videos that demonstrated the the benefits of joining the Army Cadet Force and Combined Cadet Force.

We produced a promotional video along with three extended versions targeting cadets, parents and adult volunteers. The videos are fast paced and fun, with a targeted message for each audience. The narrative is driven by interviews interspersed with footage of cadets and officers in action. We have lain in ditches, hidden in a disused helicopter, sailed in the English Channel, tackled obstacle courses and flown down a zip line, all in order to show exactly how much fun you can have as a cadet!

ACFA case study

Social media promos

We edited our Army Cadet Force promo into adverts for Facebook and Instagram, adding bold text to allow them to work without sound. Below is the 15-second long Instagram version.