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Project Brief

Please complete all the fields that are relevant to your project. Feel free to skip any that don’t seem relevant.

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What is the nature of the project and how will its outputs be used?

When is the delivery date? Are there any other key dates in the process?

What is the project’s one overriding message?

Who is the intended audience?

How do you want the audience to respond? Is there a specific call to action?

Do you have any ideas, plans or requirements, regarding locations, dates or contributors?

What assets might you provide?

How are the outputs be delivered? What is the technical spec?

Who are the stakeholders involved in the sign-off process?

Please add comments or references here.

Tick any Watering Can contacts that you want to send this brief to. Skip this field if you’re unsure – the brief will find its way to the right person.