Over the last few years we have worked alongside the marketing team at the Royal Institute of British Architects on a number of projects, all with the aim of initiating and supporting conversations about architecture.
The creative form of these resources has varied, taking in film, animation and audio podcast, but the work has always had the dual aim of engaging the public and resourcing members of the RIBA. The public-facing films we created for the RIBA showcase outstanding national architectural and help demystify it. The member resources include films and podcasts that, for example, support young architects starting out in practice. These resources have demonstrably increased the RIBA membership, particularly amongst younger architects, an audience that the RIBA had been concerned with attracting and retaining.