Bliss asked us to help them raise awareness of their work to provide the best possible care and support for premature and sick babies and their families.

The challenge was to tell a story that showed the seriousness of the issues some families face, but was ultimately positive and hopeful.

The narrative of the resulting promo is driven by interviews with affected parents and children, and uses their own photographs taken during their stays in hospital. The film was also used to supported the charity’s World Prematurity Day campaign.